OLLY Shoes Selects Cradles to Crayons as Exclusive Beneficiary of “You Give, You Get” Campaign

Charitable Campaign to Help Children Stay Warm This Winter Set for October 9-24

OLLY Shoes, the Downingtown, PA-based North American chain of children’s athletic, casual, seasonal and specialty footwear, has named Cradles to Crayons the exclusive beneficiary of its Fourth Annual “You Give, You Get “collection-reward” campaign. This year’s drive will run in its stores throughout the Greater Philadelphia area from October 9-24.

OLLY Shoe customers who donate gently worn winter coats, snow boots or fall footwear at any local OLLY Shoes store will receive discounts as much as 20 percent off any purchase made.

The local OLLY Shoes store is located in Centerton Square Shopping Center, Mt. Laurel.

Cradles to Crayons addresses childhood poverty by collecting and providing new and nearly new daily essentials – clothes, footwear, books, toys and school supplies – to local low-income and/or homeless children, birth through age 12.

“Our ‘You Give, You Get’ program was started as a response to the need of families in our store communities that could not afford to provide their children with winter essentials, such as warm coats, shoes and snow boots,” said Kirby B. Lohff, OLLY Shoes president and chief executive officer. “Last year – partnering with Cradles to Crayons – we collected thousands of gently used winter coats and pairs of footwear, which they distributed to area children in need through their network of local human services agencies. We are excited,” he continued, “to continue that relationship this year.”

Cradles to Crayons has distributed more than one million essential children’s items to 100,000-plus disadvantaged and underserved children in the Greater Philadelphia region in the past five years, and provides invaluable civic opportunities for 1,400-plus volunteers each month.