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Candy Company Gets Ready for Moorestown Debut

Aunt Selma’s Chocolate & Candy Company owner Pam Orris wants to make her shop a Main Street favorite with sweet treats, birthday parties and ... puppet shows?

Some examples of the treats that will be sold at Aunt Selma’s Chocolate & Candy Company when it opens on Feb. 1. Credit: Rob Scott
Some examples of the treats that will be sold at Aunt Selma’s Chocolate & Candy Company when it opens on Feb. 1. Credit: Rob Scott

Downtown Moorestown’s business community looks to get a whole lot sweeter starting next month.

Aunt Selma’s Chocolate & Candy Company has moved from its Mount Laurel location—where it’s spent roughly the last decade—to 37 E. Main St. (next to Starbucks) and will debut next Saturday, Feb. 1.

Though Selma’s enjoyed a very loyal following in Mount Laurel, owner Pam Orris said being the only retail store in a Larchmont Boulevard shopping center made it “a destination, versus something you came to all the time.”

Orris said she’d been seeking a move to Moorestown for some time and hopes to reap the rewards of the increased foot traffic Main Street will provide.

“Everybody will follow us here,” she said.

Aunt Selma’s will be the third business to occupy the historic Main Street storefront in the last few years, following Maxx’s Burgers, Shakes & Ice Cream and the recently shuttered YogoMix. But Orris’s three-pronged business strategy—a combination of retail sales, birthday parties, and corporate gifts—is a proven success. And Orris herself brings a business acumen that once made her a hugely successful sales professional in New York’s Garment District—until the industry basically “withered to nothing” and she found herself without a job.

“I had to reinvent myself,” she said. “I became a realtor, and then I found this little candy store.”

Orris purchased Aunt Selma’s in 2008 and immediately made the business her own. She’s expanded the operation over the last five years, making corporate gifts and birthday parties a core part of the business.

“We are amazing at birthday parties for kids ages 5 to 12,” she said. “It’s just a great time.”

Birthday parties will be held in a separate room in the store, with another room off to the side where parents can relax while their children are crafting candy art projects and making chocolate popcorn pizzas.

Orris said she also hopes to cultivate a fun, inviting atmosphere by staging puppet shows—with the help of local students—on the patio out front during the spring and summer months. The store will be a great corporate neighbor too, she added, participating in every Main Street festival and giving back to the community whenever possible.

In addition to the chocolate-covered pretzels and chocolate-dipped strawberries Selma’s is known for, the store will serve plenty of other chocolate and candy concoctions—“Chocolate is really (our specialty)”—including chocolate sculptures and centerpieces, salted caramels and, during the summer months, ice cream.

“We’re very excited,” said Orris.

The store will be open from 11 a.m. to 6 p.m. Monday through Friday, 9 a.m. to 6 p.m. Saturday, and 10 a.m. to 4 p.m. Sunday. Hours will be extended during the summer.

Call 856-642-6363 or visit Aunt Selma’s online for more information.
Ken Sadler January 24, 2014 at 07:14 AM
Pam, congratulations and best of luck in your new venture on Main Street Moorestown. Your concept and strategy in this quaint, central location will be a welcomed addition for our community. Thank you! Ken Sadler
Yah Mo B There January 24, 2014 at 07:23 AM
Great to see people in action as opposed to the peanut gallery. Congrats!
Sam Lepore January 24, 2014 at 10:36 AM
Congrats! This is great. Best of luck.
Cara Boiler January 24, 2014 at 12:04 PM
Best of luck! Moorestown's downtown has needed a facelift for a long time. It's nice to see people attempting to improve it with new, fun businesses and restaurants.
Desiree Miller January 24, 2014 at 03:47 PM
Best of luck Pam!! Aunt Selma's has the BEST chocolate! We had a few parties at Aunt Selma's over the years and both of our girls still talk about them! Your staff could not be nicer! Yes, your hubby too!! Looking forward to all of the surprises you have in store for Moorestown!! See Ya Soon!! DEZ

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