Downtown Moorestown’s business community looks to get a whole lot sweeter starting next month.
Aunt Selma’s Chocolate & Candy Company has moved from its Mount Laurel location—where it’s spent roughly the last decade—to 37 E. Main St. (next to Starbucks) and will debut next Saturday, Feb. 1.
Though Selma’s enjoyed a very loyal following in Mount Laurel, owner Pam Orris said being the only retail store in a Larchmont Boulevard shopping center made it “a destination, versus something you came to all the time.”
Orris said she’d been seeking a move to Moorestown for some time and hopes to reap the rewards of the increased foot traffic Main Street will provide.
“Everybody will follow us here,” she said.
Aunt Selma’s will be the third business to occupy the historic Main Street storefront in the last few years, following Maxx’s Burgers, Shakes & Ice Cream and the recently shuttered YogoMix. But Orris’s three-pronged business strategy—a combination of retail sales, birthday parties, and corporate gifts—is a proven success. And Orris herself brings a business acumen that once made her a hugely successful sales professional in New York’s Garment District—until the industry basically “withered to nothing” and she found herself without a job.
“I had to reinvent myself,” she said. “I became a realtor, and then I found this little candy store.”
Orris purchased Aunt Selma’s in 2008 and immediately made the business her own. She’s expanded the operation over the last five years, making corporate gifts and birthday parties a core part of the business.
“We are amazing at birthday parties for kids ages 5 to 12,” she said. “It’s just a great time.”
Birthday parties will be held in a separate room in the store, with another room off to the side where parents can relax while their children are crafting candy art projects and making chocolate popcorn pizzas.
Orris said she also hopes to cultivate a fun, inviting atmosphere by staging puppet shows—with the help of local students—on the patio out front during the spring and summer months. The store will be a great corporate neighbor too, she added, participating in every Main Street festival and giving back to the community whenever possible.
In addition to the chocolate-covered pretzels and chocolate-dipped strawberries Selma’s is known for, the store will serve plenty of other chocolate and candy concoctions—“Chocolate is really (our specialty)”—including chocolate sculptures and centerpieces, salted caramels and, during the summer months, ice cream.
“We’re very excited,” said Orris.
The store will be open from 11 a.m. to 6 p.m. Monday through Friday, 9 a.m. to 6 p.m. Saturday, and 10 a.m. to 4 p.m. Sunday. Hours will be extended during the summer.Call 856-642-6363 or visit Aunt Selma’s online for more information.