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New Moorestown Mall Theater Will Be State-of-the-Art

3D, stadium seating, and digital screens all part of Regal's plan for new theater. Plus, restaurants keep calling, PREIT says.

Regal Entertainment Group plans to transform the existing theater at the Moorestown Mall into a state-of-the-art movie-watching venue with the addition of 3D, digital projection screens, and stadium seating with reclining seats.

According to an article on the Wall Street Journal’s MarketWatch website, Regal and mall owner PREIT (Pennsylvania Real Estate Investment Trust) have executed a deal to convert the existing four-screen United Artists theater into a 12-screen Regal Premium Experience (RPX) theater. The RPX—featuring all the aforementioned amenities, as well as surround sound, larger screens and kiosks for automated ticket purchasing—represents Regal’s high-end theater model.

There are currently only 17 RPX theaters in the country, according to Regal’s website.

"Regal's new state-of-the-art theatre at Moorestown Mall will provide moviegoers all of the latest movie amenities in the same convenient location. The addition of our Regal Premium Experience will provide patrons a totally immersive environment with crystal-clear projection and an unsurpassed sound system," Dick Westerling, Regal’s senior vice President of marketing and advertising, stated in the MarketWatch article.

PREIT president Joe Coradino said the skate park at the mall will be removed to accommodate the theater expansion, so the mall’s footprint will not increase.

“Think of it as taking that existing space, and everything is coming down,” he said.

The new theater is expected to be open in time for the 2013 summer movie season, though Coradino said PREIT would “do everything in our power to expedite that.”

As for the other improvements to the mall, he said PREIT is still soliciting and being solicited by a number of restaurants.

“And when I say a number, it takes two hands to count them,” Coradino said. “We’re getting calls from some . I’m talking about restaurants that their other location is only in New York City.”

According to Coradino, the level of interest in the mall has multiplied significantly since the . Before the referendums passed, PREIT had been solicited by perhaps one or two restaurants, he said. Since they passed, the number is more like 12.

PREIT will go before the township planning board on Jan. 19 to seek a parking variance for the theater expansion, according to Tom Ford, director of community development.

Ford said the company needs the variance because parking at the mall is already at capacity.

“The township requires so many gross parking spots per gross square feet of leasable area,” he said.

Not that the mall is anywhere near running out of parking spots, but because theaters “have a different calculation for parking,” PREIT needs the variance to move forward, Ford explained.   

The planning board meeting will be held at 7:30 p.m. Thursday, Jan. 19, at .

Chris Welch January 24, 2012 at 03:52 PM
What difference would it make if I suggest a location ? I have nothing to do with the decision. I was suggesting talking to people that might be able to help them. Or you could all just sit here and bitch about it. As for you comment about, nimby effect, you couldn't be more wrong. I'd be more than happy to see the skateboard park in the shopping center in the Lenola district. That being the closest to my backyard. But there are no vacant stores largest enough to hold it. So what point would it make suggesting that location ? Did it ever cross your mind that PREIT offered the owner of Black Diamond a new spot in the Mall, but nothing was large enough for his operation ? Instead of making baseless assumptions why don't you contact the owner of Black Diamond and ask him why he's moving out of the area. Or you could always just read the orginal article for your answer. "McCollister said PREIT is working with him to relocate the Moorestown skatepark to Plymouth Meeting Mall, which PREIT also owns. “That is their desire and our desire to do,” he said. “Nothing has been signed yet, but everything has been agreed to in principle.”
Chris Welch January 24, 2012 at 03:58 PM
So the owner of Black Diamond would entertain offers to stay in the area. http://moorestown.patch.com/articles/cinnaminson-officials-we-want-black-diamond-skatepark-bb1cae92 "He said he'd "very much" prefer to keep Black Diamond in South Jersey and has looked at multiple locations around the region. McCollister explained he wants the skatepark to be close to retail space and “no more than two turns off a major thoroughfare.” He said his criteria for space is 20,000 to 30,000 square feet. McCollister said he has to come to a decision in the next two months."
alice silverman April 30, 2012 at 06:42 PM
There was an indoor skate park on Rte. 73 southbound side in a huge warehouse and that did not last? It was in Pennsauken
Kris May 31, 2012 at 08:43 AM
That is a shame about the skate park. It was a nice; safe place for the kids to hang out. My children and I used to stop and watch the kids skate when we went to the mall. The existing movie theater was fine. I was just at the Mall today. There is absolutely nothing there for the kids now; not even a toy store.
Bill December 13, 2013 at 12:45 PM
Wow looks good

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