Business & Tech

Primo Franchisee Hopes for 'Lively' Business in Moorestown

Moorestown's own Primo Hoagies opened Monday morning.

Moorestown's own Primo Hoagies franchise opened to little fanfare Monday morning, though a more elaborate grand opening is planned for later in the summer. 

The sandwich shop—one of more than 100 up and down the East Coast—takes the place of the former Subway at 41 E. Main St., in the Moorestown Trust Company building, next to Starbucks. 

Owner Kathy Marmarou, who also operates the Mount Laurel franchise, said she's a fan of Moorestown's Main Street, particularly as an ideal market for Primo.

"I really like Main Street. I really like the atmosphere here," she said. "This street's kind of lively all day and night."

Marmarou, who previously worked for an accounting firm that performed audits for Primo franchises, said she's holding off on a grand opening "until we're all situated," but indicated she'd like to partner with a Moorestown charity for the event. 

Though she initially planned to use the back deck as an eating area for patrons, its proximity to the A/C unit behind the building—and the noise and heat that come off the unit—don't seem particularly conducive to outdoor seating. (And as it is, this isn't the ideal week for alfresco dining anyway.)

The interior of the shop, however, offers plenty of seating, including an area in the back with a TV. 

Coupons will be going out in the mail soon, Marmarou said. 

The shop will be open from 10 a.m. to 8 p.m., Monday through Saturday, and 10 a.m. to 6 p.m. Sunday. Lunch delivery is offered, as well as weekend catering.

For more information, call 856-638-5482.

The building was originally erected in 1926 as the home of the Moorestown Trust Company, which went under shortly thereafter (most likely due to the stock market crash). It was a hardware store for much of its existence, first housing McChesney's Hardware, then followed by Wright's Hardware. After Wright's closed, Starbucks moved into one-half of the building, with Subway taking up residence in the other half before closing in 2010. That half of the building was vacant until Primo opened. 

The property is considered a contributing building to the historic district of Moorestown.

Check out the attached PDF for Primo's full menu. 

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