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Vetri Signs Lease for Moorestown Mall Restaurant

Acclaimed Philadelphia chef Marc Vetri plans to open a second Osteria at the Moorestown Mall, according to a PREIT spokeswoman.

 

It's official.

Nearly a year after entering into talks with PREIT, world-renowned Philadelphia chef Marc Vetri has signed a lease agreement to open a restaurant at the Moorestown Mall. 

PREIT spokeswoman Judy Trias said Vetri signed the lease late last week, only a few days after PREIT, which owns the Moorestown Mall, was formally awarded four liquor licenses.

She said the restaurant will be a version of Vetri's Osteria, located on Broad Street in Philadelphia. The original Osteria opened in 2007 and has been consistently recognized as one of the best restaurants in the city. 

Vetri himself leaked the news Friday, tweeting, "Let's see if you can figure out what this means!!!! BOOM!!!," with a picture of the lease agreement attached. 

"You can see Marc Vetri was excited," said Trias, who explained landing a restaurateur like the James Beard Award winner is part of PREIT's strategy for rebranding the mall.

"With Moorestown, the idea was to create a dining destination," she said. "This is certainly a major step toward that."

Vetri, a previous Iron Chef winner, already owns and operates three acclaimed high-end, Italian-style restaurants in Philadelphia. His flagship, Vetri, was named one of the 50 best restaurants in the country by Gourmet Magazine in 2006 and received the Philadelphia Inquirer's highest restaurant rating, along with a host of other accolades.

Mayor John Button was also thrilled by the news, and said it sends a "signal" that PREIT is committed to reinvigorating the mall.

"Marc Vetri is a renowned chef who has terrific restaurants in Philadelphia. That's exciting to have someone of his caliber come to Moorestown," said Button. "I don't think somebody like Marc Vetri is going to go somewhere he doesn't believe is going to be a thriving location."

Trias declined to provide new information on the other three restaurants PREIT is negotiating with, but did say the company had other establishments "lined up."

She said there's still a bit of red tape that has to be cleared before all four licenses are finally, formally in PREIT's hand—specifically a 30-day appeal period from the date council awarded the licenses. 

Once that process is complete, PREIT will be able to provide more information on the Vetri restaurant, as well as the other restaurants, she said. The company would like to have leases signed with all four restaurants before the end of the year. 

For more information about Osteria and to check out the menu, visit the restaurant's website

Mara Jacobs September 17, 2012 at 10:44 PM
Yay!!!! So excited and thanks to all those who believed and worked towards a "New" Moorestown Mall!
M'town Truth September 18, 2012 at 12:11 AM
This is really excellent news - just what I was hoping for when I voted "Yes for #1 and NO for #2." Having been in the restaurant industry in a state where beer & & wine licenses were inexpensive and readily available, I knew when I moved to NJ 20 years ago the reason for the dearth of good restaurants -- the inability to offer a drink with dinner. The reason? because alcohol is not only a draw, it's a high margin item on the menu. In other words, it's very, very difficult (impossible?) to make it on food profit alone. This was one of the best things Moorestown could've done to bring good food and higher revenues to our great little village. I'm very encouraged about the town's future and give a thumb's up to the current town council & Mayor.
That mall September 18, 2012 at 12:29 AM
Interesting.. You guys owe all the "vote no on both" a round on the house to call it a truse. Now that it only could be on that side of rr 38, we shouldn't have any of those people "walk the line" on this side.
Travis Woods September 18, 2012 at 01:29 PM
This is pretty cool!
don cheech September 24, 2012 at 01:42 AM
hopefully it wont cost $600 a couple to eat at his moorestown location.

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