Yogurt Chain to Replace Shuttered Maxx's

Maxx's Burgers has closed, but a new business is set to take its place early next year.

Developer Joe Ventresca, who owns the property at 37 E. Main St. where Maxx’s had operated, said the burgers, shakes and ice cream joint closed in late September or early October, less than six months .

Ventresca said sagging sales ultimately did Maxx’s in. Contact information for Maxx’s owner could not be found as of press time.

Fortunately, Ventresca said he already has a new tenant ready to take Maxx’s place: YogoMix Frozen Yogurt.

The self-serve, nonfat yogurt shop has opened two locations already in Hamilton, NJ, and Yardley, PA, earlier this year (and are planning to open another shop in Hamilton soon). Co-owner Carlo Pugliese said he and his business partners planned all along to open a third location and Moorestown seemed like the perfect spot.

“It’s a nice location, nice town, beautiful Main Street,” said Pugliese, mentioning that the owners of , which is just next door to Maxx’s, are good friends and had recommended Moorestown.

Pugliese said YogoMix serves 10 flavors of frozen yogurt, with 40-45 different toppings. YogoMix’s main selling point—besides its nutritional value (90-110 calories, vitamin C fortified, according to their website)—is the level of control it gives its customers over the product. A statement on the website reads, “At YogoMix, there is no asking for a specific size or quantity, or even ingredients for your frozen yogurt. As a matter of fact, there is no asking involved at all. At YogoMix, you control what you want and how much you want. With our self serve machines and never ending toppings bar, you make your own creation.”

Pugliese said the business is aiming for an early April opening, maybe even a little sooner. Once open, YogoMix will stay open year-round.

Prior to Maxx’s, 37 East Main had been home to ice cream parlor Nelly Bly’s, an antique store before that, and an eyeglass retailer before that, Ventresca said.

He’s had four tenants in the building in the last four years, he said. “I’m looking for somebody that has the roots to make it last.”