Provided by Idea Lab Marketing
Jay Winkler, partner and creative director of Idea Lab, Inc., has bought controlling interest in the company, a marketing firm in Moorestown, New Jersey. After buying Jack Paolin’s shares, Winkler is sole owner of the company. Paolin, the founder, will have an office in Idea Lab’s new location and stay on as a consultant.
Winkler notes, “We have adopted an innovative business model that combines an appropriate mix of traditional and digital tactics that suit our clients’ individual needs and we’re in the process of transitioning into the digital agency realm."
Paolin commented, “During the past few years, Idea Lab has evolved to reflect its use of digital tactics in addition to traditional advertising. Website design, custom web application development, search engine optimization and e-commerce are among the tactics the Idea Lab team now includes in its services. This is due to Jay’s leadership and his superb team.”
In addition, Idea Lab’s official name is now Idea Lab Digital, LLC and has moved from 7 E. Main St. in Moorestown to just down the street at 37 E. Main St., 2nd Floor, Moorestown, NJ 08057.